How to improve the website speed?

How to improve the website speed?


When it comes to online business, one thing that people are generally lacking is patience. They say that patience is a virtue, but not in the world of lightning speed internet! The page takes more than a second to load; you see looking up another website. 


Aren’t we all guilty of opening many websites that provide the same service? We just do it to use the fastest one. However, from a business perspective, the website’s performance makes or breaks the business. If the page load time is delayed by one second, the repercussions are,


  • 16% decrease in customer satisfaction
  • conversions reduced by 7%


These are just to name a few. Then how to improve the website’s visibility and performance? Here are some tips that can help,


Are you mobile friendly?

By this question, I want to ask if the website provides a mobile-first index. With the advent of smartphones, every single person on earth prefers to search and commence their tasks on mobile rather than the desktop or laptop. Creating a mobile-friendly version of the website increases the chances of visibility and growth.


Also, Google’s algorithms keep changing every now and then. But one thing that has been constant recently is to review the website’s mobile-first index. The upgraded version you provide the easier it gets for Google to show your website on the top of the search results.


Page load time

How long does it take for the page to load when someone visits the website. As mentioned already, every second counts. According to Google a page load time lesser than or equal to 3 seconds ensures optimum visitor retention. However, that’s not the case including the industry’s top websites. They take approximately 7 seconds for the information to load.


A page typically includes images, gifs, videos and texts. As the image’s size increases, so does the time for it to load. Reduce the time to first-byte load so the content pops up quickly and effortlessly. Enable the browser caching. This improves the experience when the user visits the page the next time. As this stores data in the temporary storage, the user will see faster-uploaded content while searching.


HTTP requests and what follows

Every time a person visits the website, it sends requests (HTTP requests) to the servers to download each element of the page. Though effective, it consumes a lot of time just for asking requests. First of all, minimize the number of requests it asks. To reduce, you need to shrink or minify CSS, JavaScript and HTML files. Minifying cuts unnecessary codes, formats and resizes all the elements.


Once done, you can optimize the page by allowing JavaScript files to load asynchronously. It means that the page will first load from the simplest information to critical information. It saves a lot of time because the page will not stop loading other content just because one of them is taking time. 


Updating your page to a mobile-friendly version is where you start. Spare some time in running tests and understanding how the website runs compared to competitors.


And, if you need an expert’s help with optimizing your website, email search engines such as come very efficiently. It assists you to find an email address of any professional within just a matter of seconds.

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